TRC

Healthcare

Healthcare isn’t easy. Consumers are faced with confusing plan options that may change from year to year. Employers must weigh the needs of the workforce against bottom-line business realities. Doctors are challenged by the rigors of working within a managed care environment while meeting their patients’ needs in ways they feel are most suitable. Healthcare organizations have to balance all of these constituencies to provide excellent care and growth.

TRC knows these challenges, and for almost two decades has worked with healthcare companies to address these issues within Commercial, Medicare, and Medicaid markets. Our expertise includes CAHPS, custom-designed satisfaction and retention projects, brand image and positioning research, and new product development work. Past and current initiatives cross the spectrum of service quality issues – from measuring member and benefit manager satisfaction, to talking with hospital administrators, doctors, and their staffs about plan performance, to monitoring the ongoing performance of customer service reps. Our experience in these areas means more practical and more insightful research results for our clients.

Let us show you how we can be of help.