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We use our newsletters to share new research and new ideas with the research community. Issues include white papers on a variety of subjects, notes on recent TRC studies, highlights from our TRC blog, and announcements about upcoming TRC conferences and services. Check out past issues, or sign up to receive new ones.
 

June 2010


A TRC Conference Summary for Those Who Couldn't Join Us.
On June 3rd, TRC partnered with the New York AMA, and academics from Columbia and Wharton, to host a research conference themed  Brand Insights: The Use of Choice and Online Methods. Couldn't make the day? No problem - check out a summary of the event.

Practioners' Place
A "bottom-up" alternative to conjoint analysis: Self-Explicated Method (SEM). Conjoint and other decompositional approaches are widely used, but can be difficult to implement when options get numerous or complex. Compositional (bottom-up) techniques are less popular, but can prove to be a valuable tool in your preference management tool belt. Read more about SEM in this TRC White Paper.

Want more info on choice-related techniques? We've got it. Check out our full white paper library for information on choice techniques and other research issues.

R² (Our CEO, Rich Raquet, on Research)
The State of the Market Research Industry: A Choice Between Evolution and Extinction.
Join Rich in his latest R2 post in contemplating the Honomichl 50 and the current status of the market research industry - how it got where it is and where it inevitably needs to go.

Insightology
So THAT's why I've been eating so much chocolate lately!
Busy at work? Pre-occupied with complex problems? Bet that chocolate cake looks pretty good right now, and it's not all about comfort. Check out Rajan's Insightology post on rational vs. emotional decision-making, and learn why those M&M's so often get chosen over those carrots.




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