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We use our newsletters to share new research and new ideas with the research community. Issues include white papers on a variety of subjects, notes on recent TRC studies, highlights from our TRC blog, and announcements about upcoming TRC conferences and services. Check out past issues, or sign up to receive new ones.
 

November 2011
In This Issue:
- Practitioner's Place: Can Max-Diff lead to more actionable segments? Check out Rajan's white paper!
- The Latest from TRC Blog: The conversation continues at TRC.blog, with a series of recent posts guaranteed to make you think about research and how we use data (and a few timely ones with a Thanksgiving theme). Check them out! Share your comments!
- TRC Welcomes Patricia Camp

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The Latest from TRC.blog

1620 Mayflower RockGive Thanks to the Unknown. Market Researchers today are faced with many threats and uncertainties. Oh yeah? Well so did a little group of folks known as the Pilgrims! Rich (@TRCRsquared) puts our challenges in perspective, and invites us to appreciate the tough issues we need to tackle as an industry.

Thanksgiving Turkey DinnerIs The Marketing Machine Missing a Thanksgiving Opportunity? Bob (@Bob_Hull) thinks so, and tells us all about it in a post that all non-turkey eaters will appreciate.

Is Market Research a Necessity or a Luxury? Rajan (@Insightologist) thinks through the question, and determines that it depends on your perspective - buyer or seller. Are we faced with an unhealthy (mis)alignment of opinions? What do you think?

OnlineMobileSurveyThe REAL Mobile Opportunity. Quantitive mobile market research offers us more than faster turnaround times or more "in the moment" feedback - it presents us with a path to better research in general. Michael (@MRSosnowski) explains.

Thoughts on TMRE 2011. Rajan and Michael attended The Market Reseach Event earlier this month. In this post Rajan gives his take on the conference, and on how it might be made even better.

TRC, the Yale Center for Customer Insights (YCCI), and Jon Voight's Car
The Yale Center for Customer Insights continues its work to help leaders in business and society better understand the consumer mindset, and Rajan continues in his role as YCCI Knowledge Partner with his latest post on their blog. With "Hey, I Just Bought Jon Voight's Car" he describes research explaining why people buy items formerly owned by celebritites. Don’t catch the Seinfeld reference to Jon Voight? Watch this fun and helpful clip.
Want more actionable segments? Maybe try Max-Diff.
Check out Rajan's white paper published in Quirk's
In his article published in Quirk's, TRC's Chief Research Officer Rajan Sambandam explores the use of Max-Diff to achieve greater discrimination in your data and, ultimately, to develop better and more useful segment solutions. Read more about it in this TRC white paper.
TRC Welcomes Patricia Camp

We're proud to tell you about the latest member of the TRC team, Research Director Patricia Camp. Patricia has a wealth of market research experience and was most recently with Harris Interactive before joining our squad. She'll be taking an active role helping clients and delivering great research. It's great to have her here. You can reach her at 215.641.2232 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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