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TRC's White Paper Library provides access to articles on various market research topics. Featured White Papers: Better Questions For Segmentation: Use of Max-Diff Asymmetry in Product Features: Use of the KANO method Database Scoring with Object-Based Segmentation Market Segmentation: One Method, Four Examples
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Rajan's Insightology Blog
Check out the latest posting on Rajan's Insightology Blog (What is Kate Winslet Worth?) or this interesting archival article - Baby Face CEOs: Good or Bad.
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