Understand the 'how' and the 'why' of choice and you'll build better products

You need information to support difficult product development decisions. We're ready to help, with a full array of choice-modeling and choice-based techniques, new ideas to get more out of your new product development (NPD) work, and the expertise needed to turn consumer feedback into useful insights.

  • Need help sorting out important from unimportant features? Ask consumers and they'll tell you everything is important. Present them with a set of choices and you'll find out what they truly value. We can help. Learn more about how Max-Diff and other choice-based methods, including our proprietary product Bracket, can help you make better decisions.

  • Ready to move your ideas from the drawing board to the marketplace? TRC can help you understand buyer trade-offs, evaluate a range of different packaging options, and make intelligent pricing decisions using traditional and adaptive discrete-choices methods, or more straightforward concept testing and price-demand techniques. 

  • Working to develop a highly customizable product or service? Consider letting people build their own ideal combinations. Our unique configurator process, TeXo, lets you capture shopping decisions and use these data to optimize your go-to-market strategy. 

  • Incent people for good ideas with our Smart Incentives process - a compensation-based way to generate and evaluate better open-ended feedback.
 
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Our Phone Number is 1-800-275-2827

Let consumers build their own ideal products with TeXo

Find Out what consumers really want with Bracket

Testimonials

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"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."  

Ravi Dhar, professor at Yale School of Management

"Hi guys, I've presented the MA configurator results to several functions within the Senior [dept] today. Everyone is so excited and they are definitely being used to guide our future product and marketing strategies. Thanks"

Marketing Research Manager at Major Health Insurance Company

YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!

Judy Davis, PECO



"You and your team did a terrific job on this project. TRC will be at the top of our list in the future for market research projects."

Dave Summa of KINESTRAL



"I just got a call from our global head of marketing who was reviewing your report and her exact words were 'This deck is EXCELLENT.' And stressed the word EXCELLENT. Let's just say she is not the type of person to say something like that unless she truly means it."

Market Research Lead, Fortune 1000 Pharma Company

"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."  

One of our Insurance Clients

"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."

Gregory Kohs, Director, Market Research, Comcast

"I have engaged the TRC team on several projects that have required the analytical rigor and out-of-the-box thinking and they have delivered every time... It is also very refreshing to be able to connect with the right team members throughout the research process as opposed to the experience you get with the behemoth research shops where they get you in the door and quickly shuffle you off to the most junior researcher."

Todd Fabian, HEINZ



"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."

Kevin Hanstad, Carlson Hotels Worldwide
 
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