TeXo™ patent pending - a build-your-own approach to product development research
But things can get very complex, really fast.
Conventional approaches to product development market research often have difficulty balancing this complexity with the need to provide a user-friendly research experience and actionable results.
Enter TeXo™ from TRC.
TeXo™ is a powerful and versatile build-your-own approach made to handle the demands of complex products without sacrificing data quality or analytic power. TeXo™ offers:
How does TeXo™ work?
TeXo™ simulates an online shopping experience and asks respondents to make a series of simple, informed decisions. You get maximum flexibility to test options, set prices, and allow choices. Participants get an intuitive and user-friendly experience that lets them better evaluate options and settle on a product or service that's right for them.
Initial building module
Review, adjust, confirm, and evaluate
Specific questions asked will vary according to the product or service you're building and your particular objectives. TRC will consult with you to develop a list of product features you'd like to test, to understand any constraints you'd like to put in place with regard to how those features can be combined, and to specify a system of rules-based pricing so that each choice is associated with a real-world dollar value.
TeXo™ takes it from there.
How will TeXo™ help?
With clear and powerful insights into the choices consumers make
TeXo™ can peek over the consumer's shoulder as she makes choices. Leverage this powerful perspective to answer a wide variety of questions relevant to designing the best possible product or service.
TeXo™ delivers the information you need:
Use TRC's TeXo™ to go further.
With innovations other configurator approaches don't offer
Our proprietary analytics allow us to understand the utility value that each consumer places on features and options - an innovation in the field of build-your-own research techniques that puts the power of product optimization in your hands via the TeXo™ "What-If" Simulator.
TeXo™: a simple solution to complex product development problems.