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    Brand Equity Research

    How much is your brand equity actually worth?

    Brands matter—this much is true. But quantifying the bottom-line impact of a brand can be tricky. Even more challenging? Applying your brand equity research so that it boosts your brand’s strengths.

    At TRC, our brand equity research is designed with discrete-choice techniques to help you answer questions like:

    • How much more can we charge than our competition?
    • What levers can we pull to overcome brand disadvantages?
    • How can our brand drive market share gains?