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    Solutions & Products

    New Product Research

    Why do only a handful of new products succeed and many others fail?

    It’s often because critical marketing opportunities are overlooked.

    A smart approach to market research for new product development will help you see new ideas, expanded targets, and other considerations.

    We’ll not only help you get more out of your new product development work—we’ll provide you the expertise needed to turn consumer feedback into useful insights.

    Our Approaches

    Choice-based Techniques for New Product Research

    Present a set of choices and you’ll find out what your target truly values.

    Max-Diff and other choice-based methods, including our proprietary products Bracket™ and Message Test Express™, can help you make better decisions.

    Uncovering Opportunities in New Product Research

    Kick-start ideation with Idea Mill™, a fast and inexpensive way to generate and validate new product ideas.

    We can help you understand buyer trade-offs, and valuate a range of different packaging options so you can make intelligent pricing decisions. We can also help with more straightforward concept testing and price-demand techniques.