Every year, the fall harvest yields tasty pumpkins used in traditional baking and the carved pumpkin has become a symbol of the autumn holidays.
In the past few years, pumpkins have spread beyond the traditional baked goods of pies, loafs and muffins and can now be tasted in just about any type of cuisine imaginable. From beverages to entrees and salads to candy and ice cream, pumpkin flavoring is enjoying its moment in the sun.
But do people really like pumpkin flavored coffees and Pumpkin Spice M&Ms? And if pumpkin is so desirable, should it be available all year round?
We polled our trusty consumer panel, and here’s what we found:
Pumpkin pie isn’t enjoyed by everybody....