We handle many different kinds of studies, but our mission is always the same - help clients solve business problems. Here are some examples of how we've made a difference through effective research.
Tying Radisson's satisfaction data to positive financial outcomes
There is growing evidence in the research community that a linkage exists between customer satisfaction and a brand's financial performance. And TRC has been actively helping clients identify these critical relationships.
The attitudes, preferences, and buying behaviors of clinicians and hospital purchasing decision-makers vary greatly around the world. To successfully bring new medical devices to market you've got to understand how these differences influence perceived needs and feature preferences.
Our market research company helped Covidien navigate these waters - and tailor its products and pricing to the realities of a global marketplace - with discrete-choice "optimization" studies among key stakeholder groups in the U.S., Europe, and Asia, including often difficult to reach China clinicians.
Attitudes towards financial services providers: a global view
Our client, a major developer of software solutions for the worldwide financial services industry, wanted to better understand consumers' satisfaction with their current providers, and their priorities and pain points with regard to banking and insurance matters. TRC delivered - designing and executing web-based research on a global scale.
U.S. Cellular wanted to improve its mix of handsets, and sought customer feedback to guide its decisions. TRC was there to help - designing and executing phone-based research among current and potential customers. We used a self-explicated method to determine the overall importance of price, brand, form factor, and other dimensions to the phone selection process.
For the past nine years we have helped Zurich Insurance track and manage customers' satisfaction with its commercial lines claim service, including worker's compensation, general liability, property, and commercial auto claims.
Identifying and maximizing pharmaceutical sales potential
A major pharmaceutical company was considering a co-promotional agreement with another pharmaceutical company, which would give them the rights to market a unique prescription drug for a childhood condition. There was a lack of support for this drug under the current pharmaceutical company, as it maintained a relatively weak pediatrician detailing force, which may have limited its prescribing.
A major hotel chain needed to understand its corporate brand position as well as the positions of several of its core hotels. Its goal: develop marketing and operational plans for improving perceptions in line with the company's overall strategy. We counseled them to take an inside-out view, starting first with an examination of employee attitudes and incorporating feedback from this group into our study of consumers' feelings.
Service quality research with real senior management buy-in
We built and executed a program of customer satisfaction and competitive intelligence tracking for a large regional bank that wanted to stay focused on those areas most affecting its customers' satisfaction and loyalty. Major findings from this research were reported throughout the organization, from bank chairman to front line tellers.
3rd Annual Marketing Symposium at Rice University, Houston
TRC's Chief Research Officer, Rajan Sambandam, will be among the speakers at the 3rd Annual Marketing Symposium, an event that brings Market Researchers, Marketers and Academics together.
When: April 2nd, 2010
Where: Rice University's Jones Graduate School of Business, Houston
YOU GUYS ARE THE BEST!!!!! Please send my thanks along to Janice and especially to Wes. This will make my weekend a lot smoother for sure!!!"
Judy Davis, PECO
"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."
One of our Insurance Clients
"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."
Gregory Kohs, Director, Market Research, Comcast
"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."
Ravi Dhar, professor at Yale School of Management
"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."
