Legal eagles provide compelling case study materialOur client - a firm serving the needs of the legal community - partnered with us to study, internationally, customer preferences for a variety of potential online products offerings. Using discrete choice we helped them identify ideal pricing and optimal product bundles, by key segments. More importantly, our results helped the client develop a cohesive sales strategy in the online space, and provided them with the insight that growth would come more from incremental pricing and less from portfolio expansion. |

