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Undecideds more decided than they think

Researchers squeeze more electricity from heat 

Lines, Bubbles and Charts: New ways to sift data

Not so lazy after all

What's with all those Quinnipiac polls?

The median isn't the message

Vertical farms

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If you have a problem ask everyone

Mirrors don't lie. Mislead? Oh Yes

 

 

 

About this Blog 

My name is Rajan Sambandam and my day job is Chief Research Officer at TRC. Insightful ideas interest me. Insightology is a place where ideas of interest to me are brought together. Regular sections include posts on interesting topics & research I have seen, book recommendations, people with insightful ideas and links to articles that are interesting. Subject areas include business, economics, psychology, science, technology and sports. If you have thoughts to share, feel free to send them to me at This email address is being protected from spam bots, you need Javascript enabled to view it .

 

Insightology

Archive >> July 2008

Books: Why Not?

Posted by: Rajan Sambandam in InnovationBooks on

Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry Nalebuff and Ian Ayres

As readers of their Forbes column know, Nalebuff and Ayres have a long history of suggesting quirky and unconventional ideas. In this book they show us how, with easy writing and plenty of examples. How do you ensure you don't forget your keys? Did you know a variation of the solution makes European hotels more energy efficient? Can you buy insurance to protect against a drop in your home value? How nice would it be if you didn't have to pay your mortgage for a month - especially when the shopping season depletes your wallet. How can you get your health insurance company to treat your life as if it were worth a million dollars? Sometimes the answers are real world solutions, sometimes they are simply interesting ideas. This is a book about problem solving - or as the authors put it, problem solving with a purpose. They want you to not only think in new ways, but also come up with solutions that could help society or seed new businesses. Their approach to problem solving is based on two perspectives: looking for problems in search of solutions, and solutions in search of problems. 


In a series of classic studies done in the 1960's, the Swiss developmental psychologist Jean Piaget showed how children can misperceive volume. When colored liquid was poured from a taller cylinder to a shorter wider cylinder, they thought the volume of liquid had decreased. These primary school children were using only the height of the container when making volume judgments and were hence making mistakes. Ah, you say, they are children and are naive enough not to understand that more than height goes into determining the volume of liquid in a container. Full grown adults would never make that mistake. Why, if such height based illusions existed, wouldn't restaurants routinely use tall thin glasses to pour your drinks, rather than short wide glasses? Well.         


Does movie violence increase crime? Does Fox News have an impact on voting? Do people pay not to go the gym? Are companies correct in expecting that investors pay less attention to information released on Friday? These and other interesting questions are asked and answered by Stefano DellaVigna,  an Associate Professor of Economics at the University of California at Berkeley. To study movie violence, he and his colleagues looked at actual crime statistics surrounding movie releases, rather than run lab experiments.


The Reluctant Mr. Darwin - An Intimate Portrait of Charles Darwin and the Making of His Theory of Evolution by David Quammen

On the evening of July 1, 1858, six scientific papers were read to the Linnean Society in London. One of them was an idea independently discovered by two authors, Charles Darwin and Alfred Russel Wallace. Neither author was there; the young man, Wallace, was in New Guinea collecting insects, while the older man, Darwin, was moaning the death of his young son at home. The idea, natural selection, had nearly zero impact and in the annual address given the following year, the president of the society said the past year hadn't seen "any of those striking discoveries which at once revolutionize" science. That was the official birth, 150 years ago, of the single biggest idea in the biological sciences.


First let's discuss leverage and then get to (the Philadelphia Phillies outfielder) Burrell. Leverage can briefly be described as the ability to exert influence. When a person has the ability to influence another or a situation, then that person is said to have leverage. It is a term often used in financial dealings. Have you seen it applied in sports such as baseball? Here's the set-up. In baseball are all runs equal? In other words, do runs scored in the early innings have the same importance as the runs scored in later innings? Sabermetricians will argue that they are not, simply because runs scored later have lower probabilities of being overtaken.  (Click here for an introduction to sabermetrics).


Insighter: Teresa Amabile

Posted by: Rajan Sambandam in Creativity on

Do you procrastinate? Have you ever told yourself that you do your best work if you wait till the last minute? You may not be as creative as you think, according to Teresa Amabile the Edsel Bryant Ford Professor of Business Administration at Harvard Business School. A leading authority in the field of organizational creativity, she has conducted intensive multi-year studies to understand the nature of creativity in organizations. One of the findings that surprised even her was that time pressure was actually an impediment to creativity. Even people who felt they were being more creative under time pressure are actually less creative.