Identifying Key Drivers of Brand Image
 
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Description:

As part of its brand management strategy, a major energy utility (ABC Company) wanted to measure its brand image and identify specific image attributes that had the greatest impact on overall impressions of the company.  In this way it could gauge its current performance in an increasingly competitive market, and prioritize image improvement errorts based on what was most important to consumers.

Submitted On:

15 Sep 2006

Submitted By:

Administrator (admin)

File Date:

15 Sep 2006

File Size:

189.70 Kb

File Type:

pdf

Downloads:

35