Segmentation Success
 
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Description:

Segmentation research can provide your organization with a unique and competitively advantageous perspective on the marketplace. In practice, however, such studies can involve significant time and effort, and  what constitutes a "winning" solution is not always clear. The benefits can be great but the risks can be too. 

So how do you avoid the common pitfalls of segmentation research and produce a useful, lasting outcome for your clients? 

Submitted On:

20 Sep 2006

Submitted By:

Administrator (admin)

File Date:

20 Sep 2006

File Size:

296.60 Kb

File Type:

pdf

Downloads:

33