Product Configurator
 
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Description:

Consider a person who wants to buy a personal computer. A simple way to do it would be to go to the website of a computer manufacturer and essentially "build" a computer. The firm provides the options for various components such as monitor size and cpu speed along with specific prices. The customer can select exactly the combination desired, subject to a proce contraint. When all of the options are considered, the consumer is choosing a specific computer that fits the budget from among several thousand computers.  Yet the process can be completed quickly, efficiently and can be almost enjoable for the customer. Would it be possible to use such a process for research? How would it work and what kind of results can we expect? This article deals with these issues thru the use of a product configurator for research.

Submitted On:

20 Sep 2006

Submitted By:

Administrator (admin)

File Date:

20 Sep 2006

File Size:

101.97 Kb

File Type:

pdf

Downloads:

16