Asymmetry Analysis
 
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Description:

Asymmetrical relationships among variables in satisfaction research have been increasingly investigated in the last decade. However most of the work has been published in academic journals ( such as Marketing Science and Journal of Marketing Research), which may not always be accessible to practical market researchers. The objective of this article is to both provide a simple introduction to this topic and add to the existing body of knowledge.

Submitted On:

13 Sep 2006

Submitted By:

Administrator (admin)

File Date:

07 Sep 2006

File Author:

Administrator

File Size:

194.66 Kb

File Type:

pdf

Downloads:

21