Deriving Value from Research
 
This location is for Registered Users Only.
Please login or Register.

Description:

Markerting research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company.

Submitted On:

28 Sep 2006

Submitted By:

Administrator (admin)

File Date:

28 Sep 2006

File Size:

20.36 Kb

File Type:

pdf

Downloads:

27