Monadic Price Testing vs. Price Laddering
 
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Description:

Which should I use, a Monadic design or a Price Laddering technique?

It's a practical question that comes up often in pricing research. With Monadic price testing, respondents are shown ( or read) a single concept, with a single price, and asked about their intentions to purchase or some similiar attitude. When more prices need to be measured, more cells are added.

Submitted On:

09 Oct 2006

Submitted By:

Administrator (admin)

File Date:

09 Oct 2006

File Size:

66.53 Kb

File Type:

pdf

Downloads:

23