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Asymmetry in Product Features : Use of the Kano Method
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- Description:
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Research in psychology and practical experience in marketing research suggest that the product features are not always percieved to be symmetric. That is, there isn't always a smoothly increasing ( or decreasing) relationship between product feature performance and its effect on the consumer.
- Submitted On:
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09 Oct 2006
- Submitted By:
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Administrator (admin)
- File Date:
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09 Oct 2006
- File Size:
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68.45 Kb
- File Type:
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pdf
- Downloads:
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32
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