Conjoint Analysis Vs Self-Explicated Method
 
This location is for Registered Users Only.
Please login or Register.

Description:

Preference measurement can be approached in two ways: with a compositional approach or a decompositional approach. The former is a "bottom up" approach where feature importance is first ascertained and then used to create product attractiveness scores. The latter is a "top-down" approach where overall evaluations of a product are decomposed to get at feature importance. Conjoint Analysis (CA) is generally a decompositional approach, whereas Self-Explicated Method (SEM) is an example of a compositional approach.

Submitted On:

24 Oct 2006

Submitted By:

Administrator (admin)

File Date:

24 Oct 2006

File Size:

68.23 Kb

File Type:

pdf

Downloads:

47