Understanding Choice in Banking: Use of Discrete Choice Analysis
 
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Description:

An important consideration for banks is how customers choose them for opening checking accounts. Given that checking accounts can often be the keystone of an entire relationship with a banking customer, the importance of this decision becomes even higher. How then do we understand choice in banking? 

Submitted On:

09 Oct 2006

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Administrator (admin)

File Date:

09 Oct 2006

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76.56 Kb

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pdf

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18