Improving Program Enrrollment
 
This location is for Registered Users Only.
Please login or Register.

Description:

The summer of 2000 was particularly bad for California based energy utilities. In response to the de-regulation introduced a few years earlier, firms had altered some of their energy management procedures. Our client had a voluntary cycling (load shedding) program in place that allowed them to manage heavy loads by reducing the energy supplied to participating households. With seemingly high supplies and low prices, a flat fee based program was in effect that compensated customers for the level of cycling used by the utility. No attempt was made to understand customer perceptions or the differences between customers. When the energy crisis hit California that summer, the utility had no choice but to cycle extensively. This led to droves of customers leaving the program as they did not want to endure long and unpredictable hours of power outage for small compensation. The utility decided that it was time to understand customer perceptions better and re-design the program to make it attractive to customers to enroll.

 

Submitted On:

09 Oct 2006

Submitted By:

Administrator (admin)

File Date:

09 Oct 2006

File Size:

49.67 Kb

File Type:

pdf

Downloads:

3