A Survey of Analysis Methods, Part II
 
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Description:

Segmentation analysis has been part of marketing research for decades. It continues to be useful in a variety of different situations, even when the primary objective of the study is not segmentation. Since segmentation divides the data into comparatively homogenous groups, marketing efforts such as targeting, positioning, retention and  product development can be more efficiently performed.  While the value of segmentation analysis is rarely questioned, the methods of developing segments have always given rise to considerable debate. 

Submitted On:

13 Sep 2006

Submitted By:

Administrator (admin)

File Date:

13 Sep 2006

File Size:

17.01 Kb

File Type:

pdf

Downloads:

48