Can Survey Research Survive CRM?
 
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Description:

As the economy feels its way out of the recession, it is worth considering how survey research will change as Customer Relationship Management (CRM) becomes increasingly popular. This is a particularly relevant topic not only because of the emergence of CRM as a major phenomenon in the data collection business, but also due to the nebulous nature of the relationship between survey research and CRM. Because of the limited resources a firm can allocate to understanding customers,  shoul dCRM be percieved as a threat, or is there a more complicated dynamic at play here? 

Submitted On:

13 Sep 2006

Submitted By:

Administrator (admin)

File Date:

13 Sep 2006

File Size:

440.65 Kb

File Type:

pdf

Downloads:

15