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A unique build-your-own approach to product development research

"A highly informative event packed with practical and useful insights into the ‘how-to’s’ of best research practices. Not a wasted moment."

Claire Hassid, Strategic Planning Consultant

"The TRC conference was well worth my time as I learned two very useful research techniques that have relevance for our company's research dept– TEXO and Purchase funnel. Also, both were presented in a very clear and thoughtful manner"

Maria Cheung
Time Warner Cable

"I found the TRC Conference both thought provoking and informative. All of the speakers had interesting ideas to share, and I wanted to immediately head back to the office to see how I could implement them. The opportunity to spend some quality time networking with other researchers (over a pleasant lunch) was a terrific bonus."

Marc Beebe, IEEE

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A unique build-your-own approach to product development research

TRC and Yale Blog

TRC is proud to be an official Knowledge Partner of the Yale Center for Customer Insights (YCCI).

TRC's Chief Research Officer, Rajan Sambandam, will contribute to the Yale CCI Blog, consult on academic-practitioner issues and generally help spread the word about the good work being done by YCCI Fellows.

Check out Rajan's latest contribution - Hey, I bought Jon Voight's Car!

TRC's White Paper Library offers, among others, various choice-related articles.

Featured Choice-Related White Papers:

Product Configurator

How to Improve Your Segmentation with Max-Diff

Conjoint Analysis vs. Self-explicated

Understanding Choice in Banking: Use of Discrete Choice Analysis

More Testimonials

"I am nearing completion of a highly analytical project with TRC. This project is extremely important to our company and visible at its highest levels. The deliverable has exceeded our expectations and contributes significantly to our ability to drive revenue. I will look forward to doing so again in the future."

Kevin Hanstad, Carlson Hotels Worldwide

"I just got a call from our global head of marketing who was reviewing your report and her exact words were 'This deck is EXCELLENT.' And stressed the word EXCELLENT. Let's just say she is not the type of person to say something like that unless she truly means it."

Market Research Lead, Fortune 1000 Pharma Company

"The team at TRC has worked well for me on several research engagements at Comcast. I appreciate that they hold in a workable balance the trade-offs between stakeholder expectations and practicality of implementation. It certainly doesn't hurt that they are an affable, cordial bunch of professionals."

Gregory Kohs, Director, Market Research, Comcast

"You guys nailed it! I made only a few minor tweaks and put this in front of my director and our market manager. Exactly what they were looking for! THANKS SO MUCH! You made my day much easier today by getting this 99.something percent there."

One of our Insurance Clients

"Hi guys, I've presented the MA configurator results to several functions within the Senior [dept] today. Everyone is so excited and they are definitely being used to guide our future product and marketing strategies. Thanks"

Marketing Research Manager at Major Health Insurance Company

"The Yale Center for Consumer Insights has collaborated with TRC on several occasions. I have found the folks at TRC to be very responsive to our needs and just great people to work with. The Center is very appreciative of the real world perspective this marketing research company brings to the partnership."