Jennifer Van de Meulebroecke co-presented a case study with our client from Boston Children's Hospital (BCH) at Insight Innovation eXchange Health in Philly on Tuesday, April 5th. The event featured TED-style presentations and panels on innovations in the disruptive healthcare technology, and how others are successfully leveraging emerging research methods. Jen and Sree explained how BCH and TRC partnered to understand how BCH's stellar reputation translates to routine care, and how their research guided strategy to successfully acquire more of the routine care market.