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TRC Market Research Published Articles
We regularly contribute to leading research publications, and have provided these articles below for your review.

 

# Article Title Author
1 Asymmetry Analysis - Quirk's, 2004 Rajan Sambandam
2 Can survey research survive CRM? - CASRO Journal, 2002 Rajan Sambandam, Richard J. Raquet
3 Cluster Analysis Gets Complicated - Marketing Research, 2003 Rajan Sambandam
4 Deriving Value From Research - CASRO Journal, 2001 Rajan Sambandam
5 Get More Out of Survey Data - CASRO Journal, 2001 Rajan Sambandam
6 How to Improve Your Segmentation with Max-Diff - Quirk's, 2009 Rajan Sambandam
7 Interactive Voice Response (IVR) - Quirk's, 1999 Rajan Sambandam
8 Kramer: The Spin-Off? - Marketing News, 1998 Rajan Sambandam
9 Scale Conversion - Quirk's, 2006 Rajan Sambandam
10 Segmentation Success - Quirk's, 2004 Michael Sosnowski
11 Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001 Rajan Sambandam
12 Survey of Analysis Methods: Segmentation Analysis - Quirk's 2001 Rajan Sambandam
13 The Use, Misuse and Abuse of Significance - Quirk's 1994 Patrick Baldasare, Vikas Mittal
14 Toyota Brand Insulation - MR Magazine 2010 Vikas Mittal, Rajan Sambandam and Uptal M. Dholakia
15 You May Get More Than You Pay For - Quirk's, 2005 Rajan Sambandam
 
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