Ready for a market research partnership to go beyond your expectations? Meet TRC Insights
Whether it’s new product research, pricing research, concept or messaging strategies, we’ll approach your challenge as a unique challenge. By applying innovative research techniques and custom solutions, we can help you make the right decisions for your business.
Why TRC Insights?
We're not only up-to-date on the latest research developments, we're implementing them.
Innovative methodologies unlock opportunities
At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our new and different ways of thinking.
We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.
We hold long-term relationships with clients, both global and local, as well as academic partnerships.
We tap into academia—the epicenter for innovation
The latest developments in market research are conceived, designed, and studied at universities all over the country. That is why we partner with the most respected thought leaders in the fields of marketing sciences and behavioral economics. Together, we explore ways to integrate new innovative methodologies into real-world business problems.
TRC Insights by the Numbers
TRC has produced 100s of conjoint analyses (just in the past 10 years)
And growing. Over half of our clients have been with us for over 10 years
All statistical analyses performed in-house
Once again on Greenbook’s list for Most Innovative Market Research Firms
Educating the industry in collaboration with and without our academic partners
The last 4 years have been HITRUST Certified
Innovation Corner
Our most recent development
Like you, we’re working differently these days. COVID-19 precautions have not only changed how we normally conduct research, but also how efficiently we can do it.
We believe rethinking and innovation are good for business, and that has led to our newest product development: Two-Dimensional Max-Diff (2DMD)
What makes 2DMD a time-saving and cost-effective option when you’re trying to obtain evaluation data about your product or service?
Third Party Verified Clients' Recommendations
Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.
Our Case Studies
Look through our case studies to see how our research solutions delivered results.
Our Blog
Look through our blog to get our thoughts and musings and (we think) a fresh, unique perspective.