TRC

Lectures and Speaking Engagements

Rajan Sambandam, Creativity in Marketing Research, invited lectures at Wharton School of Business, University of Pennsylvania, Fall 2011

Rajan Sambandam, Marketing Research: A Practitioner's Perspective, invited lectures at Wharton School of Business, Fall 2011

Rajan Sambandam, Marketing Research for Consumer Behavior, invited lectures at Ross School of Business, University of Michigan, Ann Arbor, Spring 2011

Rajan Sambandam, Marketing Research: A Practitioner's Perspective, invited lectures at Yale University School of Management, Columbia University Graduate School of Business, Wharton School of Business and Stern School of Business New York University, Spring 2011

Rajan Sambandam, Marketing Research: A Practitioner's Perspective, invited lecture at MIT, Sloan School of Management, and Wharton School of Business, Fall 2010

Rajan Sambandam, Marketing Research: A Practioner's Perspective, invited lecture at Yale University, Columbia University and Wharton School of Business, Spring 2010

Rajan Sambandam, Practical Marketing Research: Issues and Tools, invited lectures at Wharton School of Business, Philadelphia, Fall 2009

Rajan Sambandam, Marketing Research: A Practioner's Perspective, invited lecture at MIT, New York University and Wharton School of Business, Fall 2009

Rajan Sambandam, Marketing Research: A Practitioner's Perspective, invited lecture at Yale University,Spring 2009

Bob Hull, Transforming Your Organization Through Customer Experience Management, panel moderator, National Investment Company Service Association Technology Summit, Las Vegas, October 2008

Rajan Sambandam and Edmund Kolodziej, Key Driver Analysis - How to Identify Drivers of Customer Satisfaction, Loyalty & Value, Pre-Conference Workshop, EUCI Voice of the Customer Conference, Santa Fe, September 2006

Maynard Robison, New Product Development in Insurance - Applying Two Quantitative Methods: Conjoint Analysis and Configurator, Society of Insurance Research, Spring Workshop Series, Philadelphia, 2006

Rajan Sambandam and Michael Sosnowski, Key Driver Analysis: A Critical Tool For Market Research, Tutorial seminar presented at Bose Corp., Framingham, MA, 2006

Maynard Robison, Getting Insurance Market Research Used, Society of Insurance Research, Spring Workshop Series: Putting Research into Motion, St. Louis, 2004

Rajan Sambandam, Conjoint Analysis, A training course for the Unisys University division of the Unisys Corporation, Blue Bell, PA, September 2004.

Rajan Sambandam, Ed Kolodziej, Tia Hensler and Filomena Gogel, Customer Satisfaction Standards for Utility Call Centers, Results Workshop, presented with E Source, Chicago, June 2002.

Maynard Robison and Michael Walsdorf, Market Segmentation: Uses and Methods, Society of Insurance Research, Annual Conference, Savannah, 2001.

Vikki Wood, Rajan Sambandam and Ed Kolodziej, Residential Peak Corps Market Study: An Application of Choice-Based Conjoint Analysis Using Hierarchical Bayes Estimation, International Energy Program Evaluation Conference Proceedings, Salt Lake City, 2001.

Rajan Sambandam, Brian Ratchford and Vikas Mittal, Temporal Variation of Expectations, Performance and Overall Satisfaction: An Empirical Investigation, Proceedings of the 1997 Marketing Science Institute Conference, Berkeley, 1997.

Rajan Sambandam, How to Develop and Implement Successful Patient Satisfaction Measurements, Tutorial at the 16th Annual Symposium on Healthcare Marketing, American Marketing Association (AMA), Boston, 1996.