TRC Market Research All White Papers

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Our White Paper Library

Check below to find lots of helpful information on a variety of research topics. If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.

All White Papers
1	An Alternative Method of Reporting Scores - Quirk's, 1998
2	Asymmetry Analysis - Quirk's, 2004
3	Asymmetry in Product Features: Use of The Kano Method
4	Better Questions for Segmentation: Use of Max-Diff
5	Beyond Crosstabs: The Usefulness of Covariate Analysis
6	Can survey research survive CRM? - CASRO Journal, 2002
7	Cluster Analysis Gets Complicated - Marketing Research, 2003
8	Conjoint Analysis vs Self-Explicated Method: A Comparison
9	Database Scoring with Object Based Segmentation
10	Deriving Value From Research - CASRO Journal, 2001
11	Digital Recording Makes Research Better
12	Get More Out of Survey Data - CASRO Journal, 2001
13	How to Improve Your Segmentation with Max-Diff - Quirk's, 2009
14	How to Measure The Value of A Brand
15	Identifying Feature Importance: A Comparison of Methods
16	Identifying The Key Drivers of Brand Image
17	Identifying the Key Drivers of Purchase Intent
18	Improving Call Satisfaction
19	Improving Claims Satisfaction
20	Improving Program Enrollment
21	Interactive Voice Response (IVR) - Quirk's, 1999
22	Kramer: The Spin-Off? - Marketing News, 1998
23	Market Segmentation: One Method, Four Examples
24	Monadic Price Testing vs Price Laddering
25	New Product Development: Stages and Methods
26	Non-Response Bias in Survey Sampling
27	Product Configurator
28	Qualitative Data in Surveys: Lessons from The Black Swan
29	Satiscan™ And Regression Analysis: A Comparison
30	Scale Conversion - Quirk's, 2006
31	Segmentation Success - Quirk's, 2004
32	Situational Use of Data Weighting
33	Survey of Analysis Methods: Key Driver Analysis - Quirk's 2001
34	Survey of Analysis Methods: Segmentation Analysis - Quirk's 2001
35	The Use, Misuse and Abuse of Significance - Quirk's 1994
36	TURF: New Methods for Implelentation
37	Understanding Choice in Banking
38	Use of Benchmarking in Research
39	Validating Satiscan™ Using a Split Sample Approach
40	You May Get More Than You Pay For - Quirk's, 2005

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When: April 2nd, 2010

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