TRC Market Research Category: New Product Development

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Our White Paper Library

Check below to find lots of helpful information on a variety of research topics. If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.

Category: New Product Development
1	A Dynamic Approach to Feature Prioritization
2	Asymmetry in Product Features: Use of The Kano Method
3	Conjoint Analysis vs Self-Explicated Method: A Comparison
4	Deriving Value From Research - CASRO Journal, 2001
5	How to Measure The Value of A Brand
6	Product Configuration: A Research Approach for the Times
7	Product Configuration: Evidence for Effectiveness
8	Product Configurator
9	TURF: New Methods for Implementation

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