TRC

Main Menu Top

• Home
• About TRC
  • How We Help
  • Meet Us
    • TRC market research Meet Us
    • Rich Raquet, President and Founder
    • Rajan Sambandam, Chief Research Officer
    • Ed Olesky, Chief Operating Officer
    • Pankaj Kumar
    • Michael Sosnowski, SVP
    • Bob Hull, VP
    • Jennifer Van de Meulebroecke, VP
    • Maynard Robison, Director of Insurance Research
    • Janice Morrison, Director
  • Newsroom
    • Newsroom
  • Press Releases
  • Newsletters
  • TRC Clients
    • logos
  • Client Testimonials
    • What Our Clients Say
    • Judy Davis at PECO
    • Ravi Dhar
    • Our Insurance Client
    • Gregory Kohs, Director, Market Research, Comcast
    • Kevin Hanstad, Carlson Hotels Worldwide
    • Madelyn Flannagan, VP from IIA&B of America
  • Contact TRC
• Areas of Expertise
  • Overview
  • Satisfaction & Loyalty
  • New Products
  • Segmentation Studies
  • Brand Research
  • Qualitative
  • Products
    • Overview
    • Analytic Techniques
    • Data Access
    • Studies
  • International Experience
• Key Industries
  • Overview
  • Financial Services
  • Technology & Telecom
  • Insurance
    • Insurance
    • Claims
    • Retention
    • Independent Agencies
    • Qualitative Techniques
    • Sophisticated Quantitative Technique
    • Market Segmentation
  • Healthcare
  • Travel & Tourism
  • Utilities
• Research Knowledge
  • Our Commitment
  • White Paper Library
    • All White Papers
    • General Research & Statistics
    • Methodologies
    • New Product Development
    • Satisfaction & Loyalty
    • Segmentation
    • Brand
  • Published Articles
  • Conferences
    • TRC Conferences
    • TRC Past Conferences
  • Relationship with Academia
    • Relationship with Academia
  • Speaking Engagements
    • Lectures and Speaking Engagements
  • Glossary
• Case Studies
  • Case Studies
  • Case Study - Carlson
  • Fueling Covidien's global new product development efforts
  • Attitudes towards financial services providers: a global view
  • Optimizing handset options, now and in the future
  • Tracking comercial claims satisfaction, reducing dissatisfied customers
  • Case studies - Identifying and maximizing pharmaceutical sales potential
  • Conducting a comprehensive brand image review
  • Service quality research with real senior management buy-in
  • Segmentation for Retirement Income Planning
  • Medicare Case Study
  • Uninsured Consumers
  • Monitoring touchpoints to help maintain a great customer experience
  • Case studies - Weighting demand opportunities in the pharmaceutical market
  • Credit Card Product Line Expansion
• White Paper Library
  • All White Papers
  • General Research & Statistics
  • Methodologies
  • New Product Development
  • Satisfaction & Loyalty
  • Segmentation
  • Brand
• TRC Blogs
  • Insightology Blog
  • R Squared
    • Should Satisfaction Surveys be Used to Determine Compensation?
    • Are Researchers Too Ethical?
    • A Dinosaurs Weight
  • Why We Blog
  • Insightology
  • R Squared