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Latest Post By Blogger
81 post(s)
"Chief Research Officer"
Frontiers of Research 2012: Conference Round-Up
Posted on Wednesday, 09 May 2012
27 post(s)
"President, TRC"
Market Researchers Need to Focus on Client Needs
Posted on Thursday, 17 May 2012
10 post(s)
"Executive Vice President, TRC"
Market Research and Misplaced Bravado
Posted on Tuesday, 06 December 2011
Most Popular Post
Predictably Irrational
A few weeks back we decided to get a new TV. As a researcher I started doing my due diligence checking out a variety of sources. Our old TV had been a
The Survey Is a Conversation with the Consumer
I recently had the pleasure of attending a talk by Vicki Morwitz, Professor of Marketing at NYU's Stern School of Business. Vicki spends a lot of time
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