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Digital Recording Makes Research Better

By Rajan Sambandam

Have you ever wished you could combine the free flowing thoughts and subtle nuances of qualitative interviewing with the statistical reliability and precision of quantitative research? Commercially available digital voice recording technology allows you to do just that. Put simply, digital recording (DR) is a system that records telephone interviews on a hard drive. These recordings are clear and easy to access, edit and tie to the hard data. Why is this such a big deal?

Because DR allows you to go back in time and examine every inflection, side comment and nuance of the interviewing process and tie it to your data to gain the fullest possible understanding.

A moment’s reflection will make the advantages of such a system obvious. DR can result in a massive upgrade to the quality and reliability of survey data. It allows you to use the actual voice of respondents to bring the numbers to life. Further, it captures information previously lost using traditional techniques, which brings even more value to your research efforts. In this article we would like to share some specific advantages we have found using DR over the past five years.

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