Home - White Paper Library - New Product Development

Our White Paper Library

Check below to find lots of helpful information on a variety of research topics.  If you have any questions, or are looking for something and can't find it here, drop Rajan (our Chief Research Officer) a line.
 

Category: New Product Development

1 Asymmetry in Product Features: Use of The Kano Method
2 Conjoint Analysis vs Self-Explicated Method: A Comparison
3 Deriving Value From Research - CASRO Journal, 2001
4 How to Measure The Value of A Brand
5 Product Configurator
6 TURF: New Methods for Implelentation
 
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