Customer satisfaction research almost always, and sometimes reflexively, involves key driver analysis to determine what drives perceptions. But is it always appropriate? Perhaps not, as Rajan points out in his latest white paper. There may well be times when conjoint is superior to well-established regression techniques.
We couldn't help but notice the role that market research and conjoint analysis played in the recent Apple v. Samsung mega-lawsuit. We've summarized it as a highly useful case study for analysts of all stripes, and Quirk's published it in its May edition.