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Consumer Insights. Market Innovation.

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  A message from Rich Raquet, Our President.

As we close out 2014, we want to once again give thanks for the many people who have supported us throughout the year.
  • We especially appreciate our clients, who have been true insight partners. This year I'm very thankful to those who helped us solidify and expand our Agile and Rigorous research products. Without their support and direction, we never would have had as successful a launch as we did. I look forward to expanding and improving these offerings in the coming years.
  • As always, I'm also thankful for the great team of people I get to work with here at TRC. Their intelligence, curiosity and dedication allow us to deliver a client experience that truly differentiates. I also appreciate their willingness to take on the challenge of creating truly meaningful research products that can be delivered within a week and for under $10,000. It wasn't easy, but the results speak for themselves. 
  • 2014 also saw us take our research events on the road as we held a great event in Minneapolis. Thanks to all who made it such a success. We look forward to more such get-togethers in the coming year.
We continue to be energized by the ongoing changes in the research industry and will continue to play a part in that process as 2014 gives way to 2015.
Happy Holidays to All!
  TRC.Blog - Check out the latest research articles
  • 5 Keys to Successful Market Research Awareness Studies, by Michele Sims
  • Truth or Research, by Rich Raquet
  • Affordable Care Act: The Shakeout of Year One...What Insurers Need to Know, by Jennifer Van de Meulebroecke
  • An EZ Way to Get Consumer Feedback: An Example of Conjoint Analysis, by Meghan Staudt
  TRC on the Road
On Oct 28th, TRC hosted a market research event in Minneapolis. Professor of Marketing, Vlad Griskevicius, spoke to us and local researchers about his work, which links consumer behavior to evolutionary goals. We hope to see you at our next event in 2015!


  Faced with a Major Segmentation Study? Don't Worry. Read This!
In his recent White Paper: 7 Steps for Segmentation Success, TRC's Chief Research Officer, Rajan Sambandam, offers some useful tips on what do when planning successful segmentation.

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