Welcome visitor you can log in or create an account


Consumer Insights. Market Innovation.


Michael-Sosnowski-TRCMichael Sosnowski

Executive Vice President

Quirks Featured Author Badge

I went to college to study Art History – the perfect training regimen for a career in market research. Seriously – spend enough time in a dark room, breaking down slides of 14th century Proto-Renaissance masters, and you acquire more than scary-good night vision. You become comfortable with analysis, and writing (lots of writing).

What is Product Configurator?

michael sosnowski product configurator

What’s more, you come to find out that art is about more than brushstroke skill or color sense – it’s about solving problems and communicating those solutions to your audience.

My eyesight has sadly degraded since my days at Rutgers, but the lessons from those classrooms have remained with me throughout my 16 years of helping clients conduct effective research. I know that a good study design should help solve a problem – whether that’s optimizing a new product or service, figuring out what truly drives customer loyalty, or identifying market segments that matter. I understand that muddled reporting can squash good execution in a business environment where stakeholders have very little time to give, and a lot riding on the choices they make. In short, I see a “good” research study as one that can be used to drive business decisions.

I was born and raised in New Jersey, and suppose I’ll forever be in the process (with my kids’ help) of becoming a proper Philadelphian – rooting for the Mets, the Knicks, and the Jets will not help me in this endeavor. Outside of the office I love cooking and reading and traveling when I can, and I work hard trying not to hurt myself coaching Little League or playing pick-up basketball.

Education:     Rutgers College, Art History and Communication

TRC Clock:    Since 1997

Check out Michael's contributions to TRC.Blog.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Enter code below : Enter code below :
Please Enter Correct Captcha code
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients