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Consumer Insights. Market Innovation.


Jennifer VanDe MeulebroeckeJennifer Van de Meulebroecke

Senior Vice President

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 My desire to be in market research started spring of my senior year in college when I realized my summer jobs and various internships, including Yankelovich, were all connected to the industry; it wasn't a passion, but rather, my best opportunity for full-time employment. It helped that I was one of the few who actually enjoyed my business stat classes.

After 16 years with TRC they couldn't make me leave if they tried - I love the people, the work and my clients.

How To Measure Brand Value

how to measure brand valueMy years at TRC have given me exposure to all aspects of research in a variety of industries. Since 1998 I have been fortunate to specialize in healthcare - a field that has always been an interest of mine, and one that is in dire need of change - supporting many national and local health insurance carriers, disease management companies and other related businesses.

As many of my clients can attest to, I take a hands-on approach and stay involved through the duration of each project I’m engaged with. I enjoy the design phase and talking with clients about how results are going to be used to make decisions. I often challenge clients to think about methods and approaches that they may not have considered, and push our internal research team to make sure the surveys, reports and project execution meet and exceed client needs.

When I’m not chasing after my three young children, I enjoy cooking, skiing, taking advantage of all that DC has to offer, relaxing at my in-laws on Lake Winnipesaukee, and home improvement projects.

Education:     Fairfield Universty, B.S.

TRC Clock:    Since 1993

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