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Consumer Insights. Market Innovation.


amy mcCarthyAmy McCarthy, Research Director

I've always been a people watcher and fell in love with sociology (the study of people) in college. I was fascinated by people's choices and what influenced them whether it be cultural or environmental. It's not surprising I landed in market research.

I started my career at TRC and have had the opportunity to grow and learn from a lot of great people.

My responsibilities have changed over the years with my primary focus now on the research process - questionnaire design, analysis, and reporting. My favorite part of the process is reporting. I love creating charts and finding new ways to display the data to make the story easy to read.

At TRC I've been involved in a variety of research projects from a broad range of industries including healthcare, insurance, and telecommunications. My experience covers a range of research methodologies such as in-depth interviewing, focus groups, and custom-designed online surveys.

Outside of TRC I enjoy spending time with my family, my dog Maggie, running races, and visiting breweries.

Education: B.A. in Sociology, Minor in Business, Penn State University

TRC Clock: Since 2000


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