Interestingly, my love for newspapers and magazines is what eventually drew me to a career in marketing research. Right after college, media was the initial draw, where I worked at print, radio and TV properties supporting the marketing and ad sales efforts through research.
What drives me personally is to be in a position to help others. So when the opportunity came to work on the market research supplier side, I jumped at it and have been doing so for nearly 20 years. Instead of being a research user, I get to play a key role in helping my clients further innovate and grow their business. And my keen sense for math and statistics has served me well.
I have helped companies find and refine their next big idea, whether it be a new product, a line extension or product positioning, or a new communication approach for their advertising and promotions. My work spans a variety of industries, including consumer goods, services, manufacturing, media and entertainment.
I am a lifelong New Yorker; born and raised in Brooklyn, educated in NYC, and now living in suburbia. For fun, I most like spending time with my wife and our two adult children, and I live and die for my Mets and Jets, never miss Springsteen when he is touring the area, and am always on the lookout for a good craft beer.
Education: New York University Stern School of Business; BS in Marketing
TRC Clock - since February 2018