David Ogilvy once said, "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." My life HAS been important!
I enjoy puzzles. Golf is puzzling. You have "nearly" the same conditions every time you play on a course, but you have different results. Just like in marketing. It's the "whys" of those differences that unravel the puzzle. So, yes - market research is fun to me.
From specializing in advertising research to using game theory to figure the best way to narrow 196 package choices down to just those 15 that will sell best in Target, market research has provided me puzzles galore. And, I still love helping people sovle them.
I have research blood coursing through my veins. I love the knowledge and passion I've experienced at TRC. David Ogilvy would be impressed.
But, all work and no play...never! If you can catch up with me, you might find me at a theater, in a kitchen trying out something new, or destroying manicured grass on a golf course. Right now, I'm exploring southern California all over again. I like the sun. The people too.
And, I'm hoping to help y'all with your puzzles as well.
Education: The University of Kansas
TRC Clock: Since 2018