Cindy Reisner, Director of Qualitative Research
I do research because I love learning, and there's nothing I'm more curious about than my fellow human beings.
Human decision-making is complex, and as a lifelong market researcher my passion has been to learn through multi-faceted research engagements.
Contrary to my title, I am not a qualitative or quantitative researcher. I'm a researcher who believes in using multiple learning streams for a more holistic view, a more complete picture. Learning with clients over time helps me to be a more effective moderator, and helps me synthesize insights - both qualitative and quantitative - for seamless and comprehensive analysis.
I'm the researcher I am today because of my education and work in psychology and visual communication, as well as the modern technology that's enabled image and video sharing - no matter where we are. Harnessing new tools and improved research technology to facilitate interactions makes us all better researchers. I'm proud that TRC is always developing ways to learn better.
Education: M.A. in Communication, University of Pennsylvania; B.A. in Psychology, Cornell University
TRC Clock: Since 1990