Let's talk solutions

We want to hear about your challenges. Give us a few details so we can discuss possible solutions.

    Solutions & Products

    Innovative solutions to today's complex market research problems

    We offer expertise across many methodologies as well as unique, innovative products that understand consumer choice and solve business problems.

    SOLUTIONS

    Brand Equity Research

    How much is your brand actually worth? We’ll help you integrate comprehensive brand tracking programs or other initiatives to help you quantify your brand equity in real dollar terms.

    Learn more about our brand equity research
    Solutions

    New Product Research

    We’ll help you move ideas from the drawing board to the marketplace.

    By helping our clients understand the “how” and the “why” of choice, we assisted in the development and launch of hundreds of new products, even optimizing existing ones.

    Get our take on new product research
    Solutions

    Pricing Research

    Looking to optimize your pricing strategy towards greater profits or market share? Want to know how your consumers weigh product perceptions vs. pricing realities? We’ll help you eliminate guesswork, and maximize your returns.

    See our approaches to pricing research
    SOLUTIONS

    Satisfaction & Loyalty

    We’ll help you understand your customers from every angle.

    Our methodologies uncover the perceptions, the experiences (both positive and negative), and the personal criteria that customers recall when choosing satisfaction and loyalty.

    Let's understand your customers
    SOLUTIONS

    Market Segmentation

    Over time, your audience will grow. Or maybe outgrow you. We’ll help you find distinct and actionable segments, so that you can precision-market to your customer’s needs, behaviors, and expectations.

    See our approaches to segmentation
    METHODS

    Conjoint Analysis Expertise

    When making choices that are not easy, your respondents have to make trade-offs. Here’s where our expertise with Conjoint Analysis can help you take advantage of this powerful insight tool.

    Why our conjoint analysis designs work
    METHODS

    Qualitative Research

    Planning your research strategy? You should be thinking about integrating qualitative research into your plan of inquiry. Weaving quantitative and qualitative research into your plan as two cohesive learning streams might give you the golden insights you need.

    Why integrating qualitative research helps