Solutions & Products
Innovative solutions to today's complex market research problems
We offer expertise across many methodologies as well as unique, innovative products that understand consumer choice and solve business problems.
SOLUTIONS
Brand Equity Research
How much is your brand actually worth? We’ll help you integrate comprehensive brand tracking programs or other initiatives to help you quantify your brand equity in real dollar terms.
Solutions
New Product Research
We’ll help you move ideas from the drawing board to the marketplace.
By helping our clients understand the “how” and the “why” of choice, we assisted in the development and launch of hundreds of new products, even optimizing existing ones.
Solutions
Pricing Research
Looking to optimize your pricing strategy towards greater profits or market share? Want to know how your consumers weigh product perceptions vs. pricing realities? We’ll help you eliminate guesswork, and maximize your returns.
Ready to make more informed decisions?
When you’re ready to talk market research, we’re ready to help.
Your business problem is unique, so our approach will be unique, too.
SOLUTIONS
Satisfaction & Loyalty
We’ll help you understand your customers from every angle.
Our methodologies uncover the perceptions, the experiences (both positive and negative), and the personal criteria that customers recall when choosing satisfaction and loyalty.
SOLUTIONS
Market Segmentation
Over time, your audience will grow. Or maybe outgrow you. We’ll help you find distinct and actionable segments, so that you can precision-market to your customer’s needs, behaviors, and expectations.
METHODS
Conjoint Analysis Expertise
When making choices that are not easy, your respondents have to make trade-offs. Here’s where our expertise with Conjoint Analysis can help you take advantage of this powerful insight tool.
METHODS
Qualitative Research
Planning your research strategy? You should be thinking about integrating qualitative research into your plan of inquiry. Weaving quantitative and qualitative research into your plan as two cohesive learning streams might give you the golden insights you need.