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    Pricing Research

    How to price products using pricing research

    Decisions about how to price products and services are crucial to a company’s success, and input from potential buyers is necessary.

    We can help you implement pricing strategies that are better-informed and data-driven.

    Our pricing studies in market research can also help you develop different business cases and finalize go-to-market offers.

    Price and product optimization

    How your product plays role in pricing

    Want to know how different consumers trade-off product functionality against pricing realities? We have considerable expertise in research that leads to price and product optimization.

    We also have extensive experience conducting discrete choice and related forms of conjoint analysis projects to help you fully understand what drives purchase and how much you can charge across a wide range of potential product scenarios.

    Price demand mapping

    How to plan and map for price demand

    Know the approximate price neighborhood for your product or service, but really need to know how consumer demand could shift it?

    If price is the only question, we employ techniques, such as monadic price testing, Gabor-Granger or price laddering, that allow you to investigate a customer’s willingness to buy across a series of rising price points.

    This type of pricing research also helps map out demand curves so you’ll know when drops in buyer demand outweigh your desire to increase price.

    Concept testing

    How much is your idea worth?

    Unsure of what the market might pay? Curious to know how much, if anything, buyers think your particular idea is worth?

    We recommend concept testing to identify the strengths and weaknesses of your potential product, and determine consumers’ willingness to pay.

    A good starting point for understanding overall price tolerances among your target audience: The Van Westendorp Price Sensitivity Meter (VW-PSM), a type of direct pricing research.

    Armed with this information, you can make smarter decisions about whether or not to proceed with your idea.

    Third Party Verified Clients' Recommendations

    Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.

    Pricing Research recommendations