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    Solutions & Products

    Market Segmentation Research

    Our approach to strategic segmentation: Finding distinct and actionable segments for you

    Differentiating your segments is almost impossible when your audience tells you everything is important to them. Identifying and defining actionable, differentiated segments is critical to delivering your message successfully.

    There is more beyond Max-Diff

    We employ Max-Diff and other choice-based methods to identify truly differentiated segments. But we are also looking for actionable segments.

    Understanding the iterative nature of segmentation analysis, we also use a variety of powerful tools to examine possible solutions from a variety of angles:

    • Scoring databases
    • Overlaying third-party data
    • And working with you to “sell” the new solution within your company