Researchers are sometimes described as busy bees but I had no idea that the opposite is literally true till I heard this NPR report on honey bees . Apparently they are wonderful market researchers!
Here's the back story. Cornell Professor Thomas Seeley is a biologist who studies swarm intelligence. Effectively he studies the idea that a group can be smarter than the individuals in the group. Replace "group" with "crowd" and of course the idea is familiar to us as the Wisdom of Crowds. But can such behavior really occur among animals too? Professor Seeley has spent 30 years studying bees and he thinks the answer is emphatically yes. That brings us to the bees-as-market-researchers hypothesis.