Do you form judgments of others based on how they look? Very likely. These judgments are not just about commonly understood features such as skin color, but also about more subtle ones like the shape of a person's face. Research has shown that babyfaced people are seen as kinder, warmer and physically weaker than maturefaced people, as well as more honest and naive. Given this, are there consequences for a company that has a babyface CEO (or spokesperson) in a time of crisis? Will the shape of the person's face affect how the company is perceived and will these considerations have an effect on the hiring of a new CEO? These questions were investigated by some researchers in a series of experiments.