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Consumer Insights. Market Innovation.

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Smart Innovation Brought Us to GRIT TOP 50 List

TRC-is-GRIT-TOP-50-market-research

For the third time, we've been recognized by GRIT as one of the 50 most innovative market research firms in the world. I'm humbled by the endorsement that our clients and peers have given us. It is especially gratifying since we are smaller than most of these firms and don't have the budget that they do for promoting themselves. It got me to thinking about what it is about TRC that overcomes these disadvantages.

Obviously, I could point to innovations we've developed like Bracket™ (a better way of ranking lists of items), Smart Incentives™ (using gamification to drive respondent engagement), advances in conjoint (too long to list here) and our agile suite (rigorous quantitative economical and fast solutions). I know the amount of time we put into developing these and the value they have delivered, but what I hear from clients is that this is only part of what makes TRC special.

Clients consistently tell us that they appreciate working with senior researchers who seek to find the solutions not to a research problem, but to a business problem. When their problem demands a solution such as the ones above, they value it, but they know that our goal is not to dazzle them with the latest tools we have come up with, but rather to do so by getting them the answers they need.

For example, in the last year we have had two clients in very different industries (CPG, Healthcare) come to us with very different problems (sorry I can't share that). To solve both of them we used an old technique (Multi-Dimensional Scaling or MDS). This tool was not designed to solve the problems they had, but by breaking the problem down it was clear to us that it was the right tool to do so. In both cases this solved their business challenge and in one it allowed us to do so at a fraction of the anticipated budget.

As I look to the future I will continue to advocate for innovation, but I won't lose sight of the kind of innovation that our clients value.

President, TRC


Rich brings a passion for quantitative data and the use of choice to understand consumer behavior to his blog entries. His unique perspective has allowed him to muse on subjects as far afield as Dinosaurs and advanced technology with insight into what each can teach us about doing better research.  

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